Carson Workshops’ The Future of Web Apps was such a great experience! I could kick myself for having forgot my camera. Fortunately, some nice folks brought theirs!

(Photo by Jeremiah Owyang Laughing Squid. Some Rights Reserved)

Ted Rheingold talks about Dogster.com, Catster.com and “Passion-centric Online Communities”

Amplify passion through enriched community experience.

Moderation is key. A community is a garden that needs sincere, consistent care. Clearly stated ground rules. Make it a safe place – easy opt in and opt out. You can’t fake a community

How to make advertising work

• Keep your ad sales inside. No one will be able to convey your member’s passion better than yourself.
• Advertisers need to have a direct connection to the community’s passion.
• CPM is almost dead. For an advertisers message to be heard deliver it in the site voice and in places where members are receptive to messaging.
• Require advertisers to offer something real to the community. Something that requires them to participate and become trusted.
• Build circle of trust – Advertisers => Dogster => Community => Advertisers => etc

The Future of Passion Centric Communities

• For every passion there will be a dedicated “-ster”, and there can be more than one ster per passion.
• Web is launching point.

Make your service reflect your community

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