Ted Rheingold talks about Dogster.com, Catster.com and “Passion-centric Online Communities”

Amplify passion through enriched community experience.

Moderation is key. A community is a garden that needs sincere, consistent care. Clearly stated ground rules. Make it a safe place – easy opt in and opt out. You can’t fake a community

How to make advertising work

• Keep your ad sales inside. No one will be able to convey your member’s passion better than yourself.
• Advertisers need to have a direct connection to the community’s passion.