Nofollow Vs. Dofollow Links: What Is the Difference?

Dofollow links are the standard type of links that allow search engines to track them, thereby contributing to a website's ranking power. They provide 'link juice' which can enhance your search engine visibility.

Conversely, nofollow links, characterized by a rel=nofollow attribute, instruct search engines not to track the link, which means they do not directly impact your rankings. However, they can bring referral traffic and increase brand awareness.

Both types of links play specific roles in a website's SEO strategy. If you're interested in optimizing the use of these links for SEO purposes, further information is available.

Understanding Nofollow and Dofollow Links

Nofollow and dofollow links are two essential components in the field of SEO, with significant implications on a website's search rankings.

In the HTML code of nofollow links, the attribute rel=nofollow is discernible. This attribute signals to search engines not to transfer link equity, sometimes referred to as 'juice', to the linked webpage. In a sense, they serve as indicators, instructing search engines to disregard the link.

Conversely, dofollow links are devoid of any specific attributes, making them the standard state for any link. These links can be likened to unobstructed routes for search engines, permitting the free transfer of link equity to the linked page.

Both types of links have unique roles in SEO strategy, and comprehending their distinctions is fundamental for enhancing your website's visibility and ranking.

Importance of Nofollow Links

Nofollow links, despite not having a direct impact on SEO rankings, play a significant role in driving referral traffic from well-trafficked websites, thereby increasing brand visibility. They form an essential element of any comprehensive digital marketing strategy. When internet users click on these nofollow links on popular sites, they're directed to your webpage, which can increase your website's visibility and may lead to additional follow backlinks.

Furthermore, search engines favor a varied backlink profile. A balance of both dofollow and nofollow links suggests a more organic backlink profile, which can improve your website's credibility. Therefore, the importance of nofollow links shouldn't be overlooked. Although they may not directly enhance your rankings, they can contribute to your online presence and drive a significant amount of traffic to your website.

Backlinks and SEO

Backlinks play a significant role in a successful SEO strategy due to their impact on your site's visibility on search engines. When reputable sites link to your site, it can enhance your site's credibility in the eyes of search engines, which may result in a higher ranking. Moreover, backlinks assist search engines in discovering and indexing your content more quickly.

There are different types of backlinks, each having its unique influence. For instance, Dofollow links have a direct impact on your search ranking. On the other hand, while nofollow links don't pass on SEO benefits, they can still contribute to driving traffic to your site.

Maintaining a diverse backlink profile is crucial. It should be noted that backlinks form a critical component of an SEO strategy, and the performance of a website can be significantly impacted by it. Therefore, the importance of backlinks in SEO strategy shouldn't be overlooked.

Building Backlinks Strategies

Understanding the role of backlinks in SEO is an essential preliminary step; however, it's equally crucial to comprehend the effective methods for building these links.

Here are three primary strategies to consider:

  1. Content Creation: The production of high-quality, unique, and pertinent content is key. This not only draws in users but also prompts other websites to link to your content, increasing your backlink count.

  2. Outreach: Establish connections with bloggers, influencers, and other relevant websites within your specific industry. Illustrate to them how linking to your website can provide extra value to their audience and enhance their own content.

  3. Guest Posting: Contributing articles to other websites in your industry can be beneficial. This approach not only provides additional exposure for your brand but also creates opportunities for backlinks to your website, supporting your SEO efforts.

Learn the different types of backlinks here:

Measuring Backlink Performance

Regular monitoring and evaluation of backlink performance is a vital aspect of assessing the effectiveness of your backlink strategy. It's important to track the progression of your backlinks over time. An increase in high-quality, dofollow links could suggest that your content is starting to hold more weight and authority.

The diversity of your anchor text also needs to be taken into account. Excessive optimization may be viewed as spam by search engines, so a balanced variety is recommended. Google Search Console and similar tools can be utilized to gather your backlink data.

It's also necessary to inspect for potentially harmful backlinks, often referred to as toxic backlinks. These are links originating from unreliable or unrelated websites that may negatively impact your SEO. If detected, these should be disavowed promptly. It's important to note that the quality of your backlinks usually holds more significance than the sheer number of them.

Best Practices for Internal Linking

Maintaining a record of your backlinks is essential, but it's equally important to establish a comprehensive internal linking strategy for your website. This isn't merely about linking your pages together, but rather forming an interlinked network of content that's user-friendly and easily navigable for search engines.

  1. Utilize Informative Anchor Text: The anchor text should accurately represent the content of the linked page. This enhances user experience and assists search engines in comprehending your content.

  2. Adhere to a Rational Linking Structure: The structure of your internal links should align with your site's hierarchy. This typically involves linking from pages with high authority to those that require increased visibility.

  3. Conduct Regular Link Audits: It's important to verify that your links remain relevant and functional. Broken or irrelevant links can negatively impact your SEO efforts and lead to user dissatisfaction.


Understanding the difference between nofollow and dofollow links is essential for effective SEO practices. Backlinks play a significant role in enhancing website credibility and visibility. However, knowing how to build them strategically and measure their performance is equally important.

Internal linking is another best practice that can improve your website's SEO, provided it's done correctly. Both nofollow and dofollow links contribute actively to a successful SEO strategy, optimizing your website's visibility and potentially increasing traffic. It's crucial to maintain a balance between these two types of links for optimal results.